AAO 2015
SYM43 Communication Matters: Promoting Our Patients, Practice, and Profession
Combined meeting with the National Medical Association (NMA)
One of our most essential skills, communication, is the least taught. Yet communication is vital to helping our patients, the public, and policy makers understand the importance of eye care from a skilled ophthalmologist. Effective and truthful communication improves patient care and safety. We must evolve to accommodate the needs of those we serve through maintaining a code of ethics and being competent in communicating with persons from different backgrounds and cultures. We also must continue to advocate for our profession to protect the interests of ophthalmology. This symposium seeks to teach all ophthalmologists (through case presentation / panel discussion) how to improve communication to patients (to increase adherence to care), the public (through advertising), and lawmakers (through advocacy).
Date and Time: Tuesday, Nov 17 2015 8:30AM – 10:00AM
Location: Sands Expo/Venetian
Room: VENETIAN BALLROOM GH
Topic: General Medical Care
Chairs:
Chasidy D Singleton MD
Leslie S Jones MD
| 8:30 AM | Introductions and Welcome | Chasidy D Singleton MD |
| 8:32 AM | Section 1: Communicating with Policy Makers | … |
| 8:32 AM | Politics and Medicine: An Insight From the Other Side of the Table | Aaron D Ford |
| 8:42 AM | Communicating With Local Politicians | Paul Sternberg Jr., MD |
| 8:50 AM | Advocating for the Eye M.D. Nationally | Daniel J Briceland MD |
| 8:58 AM | Q&A and Panel Discussion | … |
| 9:00 AM | Section 2: Communicating with the Public | … |
| 9:00 AM | Managing Our Reputation With the Public | Robert F Melendez, MD MBA |
| 9:10 AM | Ethical Advertising | Keith D Carter MD FACS |
| 9:18 AM | Captivating Your Target Audience | Rebecca J Taylor MD |
| 9:26 AM | Q&A and Panel Discussion | … |
| 9:28 AM | Section 3: Communicating with Patients | … |
| 9:28 AM | Disclosure to Patients: Full, Partial, or None? | Sahar Kohanim MD |
| 9:37 AM | Cultural Competency and Informed Consent | Janine Austin Clayton MD |
| 9:45 AM | Improving Adherence to Medical Treatment: The Teach-Back Method | Tamara R Fountain MD |
| 9:52 AM | Q&A and Panel Discussion | … |
| 9:54 AM | Group Panel/General Discussion | … |
| 9:58 AM | Closing Remarks | Leslie S Jones MD |
Robert F. Melendez, MD 