Rob Melendez, MD, MBA

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AAO 2015

SYM43 Communication Matters: Promoting Our Patients, Practice, and Profession

Combined meeting with the National Medical Association (NMA)

One of our most essential skills, communication, is the least taught. Yet communication is vital to helping our patients, the public, and policy makers understand the importance of eye care from a skilled ophthalmologist. Effective and truthful communication improves patient care and safety. We must evolve to accommodate the needs of those we serve through maintaining a code of ethics and being competent in communicating with persons from different backgrounds and cultures. We also must continue to advocate for our profession to protect the interests of ophthalmology. This symposium seeks to teach all ophthalmologists (through case presentation / panel discussion) how to improve communication to patients (to increase adherence to care), the public (through advertising), and lawmakers (through advocacy).

Date and Time: Tuesday, Nov 17 2015 8:30AM – 10:00AM

Location: Sands Expo/Venetian

Room: VENETIAN BALLROOM GH

Topic: General Medical Care

Chairs: 
Chasidy D Singleton MD
Leslie S Jones MD

8:30 AM Introductions and Welcome Chasidy D Singleton MD
8:32 AM Section 1: Communicating with Policy Makers
8:32 AM Politics and Medicine: An Insight From the Other Side of the Table Aaron D Ford
8:42 AM Communicating With Local Politicians Paul Sternberg Jr., MD
8:50 AM Advocating for the Eye M.D. Nationally Daniel J Briceland MD
8:58 AM Q&A and Panel Discussion
9:00 AM Section 2: Communicating with the Public
9:00 AM Managing Our Reputation With the Public Robert F Melendez, MD MBA
9:10 AM Ethical Advertising Keith D Carter MD FACS
9:18 AM Captivating Your Target Audience Rebecca J Taylor MD
9:26 AM Q&A and Panel Discussion
9:28 AM Section 3: Communicating with Patients
9:28 AM Disclosure to Patients: Full, Partial, or None? Sahar Kohanim MD
9:37 AM Cultural Competency and Informed Consent Janine Austin Clayton MD
9:45 AM Improving Adherence to Medical Treatment: The Teach-Back Method Tamara R Fountain MD
9:52 AM Q&A and Panel Discussion
9:54 AM Group Panel/General Discussion
9:58 AM Closing Remarks Leslie S Jones MD

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