AAO 2015

SYM43 Communication Matters: Promoting Our Patients, Practice, and Profession

Combined meeting with the National Medical Association (NMA)

One of our most essential skills, communication, is the least taught. Yet communication is vital to helping our patients, the public, and policy makers understand the importance of eye care from a skilled ophthalmologist. Effective and truthful communication improves patient care and safety. We must evolve to accommodate the needs of those we serve through maintaining a code of ethics and being competent in communicating with persons from different backgrounds and cultures. We also must continue to advocate for our profession to protect the interests of ophthalmology. This symposium seeks to teach all ophthalmologists (through case presentation / panel discussion) how to improve communication to patients (to increase adherence to care), the public (through advertising), and lawmakers (through advocacy).

Date and Time: Tuesday, Nov 17 2015 8:30AM – 10:00AM

Location: Sands Expo/Venetian

Room: VENETIAN BALLROOM GH

Topic: General Medical Care

Chairs: 
Chasidy D Singleton MD
Leslie S Jones MD

8:30 AM	Introductions and Welcome	Chasidy D Singleton MD
8:32 AM	Section 1: Communicating with Policy Makers	…
8:32 AM	Politics and Medicine: An Insight From the Other Side of the Table	Aaron D Ford
8:42 AM	Communicating With Local Politicians	Paul Sternberg Jr., MD
8:50 AM	Advocating for the Eye M.D. Nationally	Daniel J Briceland MD
8:58 AM	Q&A and Panel Discussion	…
9:00 AM	Section 2: Communicating with the Public	…
9:00 AM	Managing Our Reputation With the Public	Robert F Melendez, MD MBA
9:10 AM	Ethical Advertising	Keith D Carter MD FACS
9:18 AM	Captivating Your Target Audience	Rebecca J Taylor MD
9:26 AM	Q&A and Panel Discussion	…
9:28 AM	Section 3: Communicating with Patients	…
9:28 AM	Disclosure to Patients: Full, Partial, or None?	Sahar Kohanim MD
9:37 AM	Cultural Competency and Informed Consent	Janine Austin Clayton MD
9:45 AM	Improving Adherence to Medical Treatment: The Teach-Back Method	Tamara R Fountain MD
9:52 AM	Q&A and Panel Discussion	…
9:54 AM	Group Panel/General Discussion	…
9:58 AM	Closing Remarks	Leslie S Jones MD

AAO 2015

SYM16 Who Will Lead the Ophthalmic Team?

Combined meeting with the Young Ophthalmologist Committee

As the medical field transitions through a pivotal point, with increasing demands on efficient delivery of quality health care, we will provide valuable tools with which young ophthalmologists can emerge as leaders of the eye care team. During this symposium, we will highlight why ophthalmologists are best positioned to be leaders of the eye care team and how to develop the specific skills needed to be an effective and successful leader. We will emphasize strategies necessary to position ophthalmologists as leaders through local, regional, and national advocacy efforts. YOs will learn why they are the key to the future leadership position in our field. They will also learn about the skills and strategies necessary to emerge as successful and effective leaders.

Date and Time: Sunday, Nov 15 2015 3:45PM – 4:45PM

Location: Sands Expo/Venetian

Room: VENETIAN BALLROOM D

Topic: General Medical Care

Chairs: 
Paul Sternberg Jr., MD
Ruth D Williams MD
Robert F Melendez, MD MBA
Purnima S Patel MD

3:45 PM	Welcome & Introduction of Panelists and Speakers	Robert F Melendez, MD MBA
3:50 PM	Leadership in Eyecare	Paul Sternberg Jr., MD
4:00 PM	Panel Discussion	Robert F Melendez, MD MBA
4:00 PM	Panelist	Paul Sternberg Jr., MD
4:00 PM	Panelist	Ruth D Williams MD
4:00 PM	Panelist	Mary Gerard Lynch MD
4:00 PM	Panelist	Robin A Vora MD
4:15 PM	The Changing Landscape of Eye Care Delivery	Ruth D Williams MD
4:25 PM	Panel Discussion	Purnima S Patel MD
4:40 PM	Conclusion	Purnima S Patel MD
4:45 PM	End of Session	…